PORTFOLIO
SELECTED PROJECTS
Brand Identity
Websites
Packaging
Marketing
Environmental Design
Creative Direction
Every project begins with a different challenge, but each is guided by the same belief: thoughtful design has the power to shape perception, build trust, and create meaningful experiences.
Rather than simply showcasing finished pieces, these case studies explore the strategy, decisions, and creative process behind the work.
SELECTED WORK
Brand identities, campaigns, and digital experiences created to solve distinct business challenges and remain cohesive across every touchpoint.
Explore the strategy, decisions, and systems behind the work.
Consumer Brand • Packaging • Environmental
A performance-hydration brand connecting the competitive mindset of golf with the clarity and discipline of executive life.
Corporate Identity • Industrial Marketing
An identity system translating global metals expertise into a visual language of discretion, authority, and international access.
Brand Identity • Marketing Collateral • Art Direction
A sleek, contemporary medspa brand balancing feminine sophistication with an inclusive aesthetic designed to welcome clients of every gender.
Brand Identity • Website Design • Business Cards • Art Direction
A trend-forward identity for a microblading studio, extended across business cards and an educational website that guides clients through services, results, and essential aftercare.
Strategy · Identity · Marketing · Art Direction
A modern aesthetics and wellness brand balancing clinical credibility with calm, restorative care.
DIGITAL EXPERIENCES
Brand Refresh · Web Strategy · UX/UI · WordPress
A polished digital experience translating Phenix Janitorial’s bold new identity into a memorable, credible, and easy-to-navigate online presence.
PLUM CRAZY ESTHETICS
Brand Identity · Print Collateral Web Strategy · UX/UI · WordPress
A welcoming digital experience combining service education, before and-after results, and aftercare guidance within a distinctive esthetics brand.
TRI-REP SALES
Brand Identity · Business Collateral Web Strategy · UX/UI · WordPress
A refined corporate identity and digital experience designed to strengthen vendor confidence and reinforce long-standing brand trust.
K9 DETECTION SERVICE
Web Strategy · Content Architecture UX/UI · WordPress
A clear, compassionate digital experience designed to communicate expertise and provide reassurance during time-sensitive missing-person searches.
RED, WHITE & BULLS
Web Strategy · Content Architecture Event Promotion · UX/UI · WordPress
A mission-driven nonprofit website connecting community support, donations, and event promotion within one accessible digital experience.
Email Strategy · Campaign Design · Art Direction
Momentum Nutrition needed an email campaign that could introduce its endurance-focused products, educate athletes, and build anticipation for its first release. I created a three-part newsletter system combining performance storytelling, product education, and focused calls to action within a consistent, conversion-conscious visual experience.
Every project is unique.
No two businesses share the same audience, goals, or story.
That’s why every identity, website, and digital experience begins with research, conversation, and thoughtful problem solving rather than a predetermined style.
The result is work designed to feel authentic, purposeful, and built to last.
Whether you’re launching a new brand, refreshing an existing business, or creating a digital experience, I’d love to hear about what you’re building.