SELECTED WORK · 2020—2026

Strategy made visible.

A selection of brand systems, digital experiences and integrated creative work built to help organizations communicate with greater clarity, confidence and consistency.

Each project is different. The throughline is thoughtful problem-solving, a clear visual point of view and care for how the work performs beyond the presentation.

Full Swing Hydration

IDENTITY • PACKAGING • CAMPAIGN DESIGN

Black Pearl Metals

IDENTITY • PRESENTATION • WEB

Just Peachie Wellness

IDENTITY • SIGNAGE • DIGITAL

El Paso Tacos & Tequila

MENUS • PRINT • PROMOTIONS

Bijou Verde Jewelry

IDENTITY • PACKAGING • COLLATERAL

Phenix Janitorial

IDENTITY • WEBSITE • PRESENTATION

Plum Crazy Esthetics

IDENTITY • SIGNAGE • WEBSITE

Different industries.

Different personalities.

One thoughtful approach to making it all feel connected.

HEALTH & WELLNESS

Momentum Nutrition

Digital experience · Content system

Momentum Nutrition needed an email campaign that could introduce its endurance focused products, educate athletes, and build anticipation for its first release. I created a three-part newsletter system combining performance storytelling, product education, and focused calls to action within a consistent, conversion conscious visual experience.

Momentum Nutrition email campaign by Jeanine Kelley

More of my work.

Remmy Remodeling logo by Jeanine Kelley

Remmy Remodeling & Design

HEALTH & WELLNESS

Beholding Beauty Aesthetics logo by Jeanine Kelley

Beholding Beauty & Aesthetics

IDENTITY • MARKETING • PRINT

Lumilife Aesthetics & Wellness logo by Jeanine Kelley

LumiLife Aesthetics & Wellness

IDENTITY • MARKETING • PRINT

THE WORK BEHIND THE WORK

I don’t design isolated pieces. I build the visual logic that helps every piece belong.

From the first idea to the final application.

My role often begins with an early-stage vision and continues through the details that make it real: positioning, identity, websites, campaigns, print, packaging, signage and production.

CAPABILITIES DEMONSTRATED

The range to execute.

The judgment to edit.

brand

Strategy · Positioning · Identity systems · Guidelines · Art direction

EXPERIENCE

UX/UI · Responsive websites ·
Information architecture · Design systems

INTEGRATED

Campaigns · Print · Packaging ·
Environmental graphics · Production

OPEN TO THE RIGHT FULL-TIME OPPORTUNITY

Looking for this kind of

thinking on your team?

Let’s talk about what your team is building.