SELECTED WORK · 2020—2026
Strategy made visible.
A selection of brand systems, digital experiences and integrated creative work built to help organizations communicate with greater clarity, confidence and consistency.
Each project is different. The throughline is thoughtful problem-solving, a clear visual point of view and care for how the work performs beyond the presentation.
FLAGSHIP CASE STUDIES
Three projects that demonstrate how I connect an organization’s objectives to a complete brand experience.
BRAND STRATEGY · IDENTITY · DIGITAL
Full Swing Hydration
Making clinical credibility feel personal.
CHALLENGE
A concierge hydration company needed a distinctive launch presence that could communicate expertise without feeling cold, generic or overly medical.
RESPONSE
I built an elevated yet approachable identity system around movement, energy and personal care—giving the brand a clear foundation for digital marketing and continued growth.
my role
Strategy, creative direction, identity and digital marketing
INTERNATIONAL B2B · BRAND SYSTEM
Black Pearl Metals
Reframing industrial expertise through restraint.
CHALLENGE
An international metals company needed a visual presence with the confidence and refinement to stand apart in a practical, traditionally
conservative category.
RESPONSE
I created a restrained luxury identity and sales experience that balances industrial authority with a memorable, high-value position.
my role
Positioning, creative direction, identity and sales collateral
BRAND EVOLUTION · WEB · ENVIRONMENTAL
Phenix Janitorial
Building a bold system designed to travel.
CHALLENGE
A growing service company needed a recognizable brand experience capable of working across websites, sales materials, events and physical environments.
RESPONSE
I developed a high-energy visual language with enough structure to remain cohesive from digital interfaces to large-format applications.
my role
Creative direction, identity system, website and campaigns
SELECTED RANGE
One standard. Many expressions.
My experience spans startups, established service businesses and mission-driven organizations. The visual language changes; the commitment to clarity and cohesion does not.
LUXURY AESTHETICS & WELLNESS
Beholding Beauty Aesthetics
Brand identity · Marketing · Print
BEAUTY & PERSONAL CARE
Plum Crazy Esthetics
Brand identity · Signage · Print
CONSTRUCTION & RESIDENTIAL
Remmy Remodeling
Identity · Environmental graphics
AESTHETICS & WELLNESS
LumiLife Aesthetics
Brand identity · Marketing · Print
HEALTH & WELLNESS
Momentum Nutrition
Digital experience · Content system
Momentum Nutrition needed an email campaign that could introduce its endurance focused products, educate athletes, and build anticipation for its first release. I created a three-part newsletter system combining performance storytelling, product education, and focused calls to action within a consistent, conversion conscious visual experience.
THE WORK BEHIND THE WORK
I don’t design isolated pieces. I build the visual logic that helps every piece belong.
From the first idea to the final application.
My role often begins with an early-stage vision and continues through the details that make it real: positioning, identity, websites, campaigns, print, packaging, signage and production.
CAPABILITIES DEMONSTRATED
The range to execute.
The judgment to edit.
brand
Strategy · Positioning · Identity systems · Guidelines · Art direction
EXPERIENCE
UX/UI · Responsive websites ·
Information architecture · Design systems
INTEGRATED
Campaigns · Print · Packaging ·
Environmental graphics · Production
OPEN TO THE RIGHT FULL-TIME OPPORTUNITY
Looking for this kind of
thinking on your team?
Let’s talk about what your team is building.