SENIOR BRAND & EXPERIENCE DESIGNER
I turn complex ideas into brands people understand, trust and remember.
More than 20 years shaping visual identities, digital experiences and integrated campaigns; from first conversation through final execution.
SELECTED CASE STUDIES
Strategy made visible.
Not just polished deliverables. Each project demonstrates how I clarify a business challenge, build a useful creative system and carry it consistently into the world.
BRAND SYSTEM · DIGITAL LAUNCH
Full Swing Hydration
Turning a concierge wellness concept into an elevated, approachable brand built to earn trust across every customer touchpoint.
MY ROLE
Brand strategy, creative direction, identity, digital marketing
INTERNATIONAL BRAND · B2B
Black Pearl Metals
Giving an industrial metals company a distinctive luxury position through a restrained identity and polished sales experience.
MY ROLE
Brand positioning, identity system, sales collateral, art direction
BRAND EVOLUTION · EXPERIENCE DESIGN
Phenix Janitorial
Building a bold, ownable visual system that carries confidently from digital interfaces to real-world marketing and environmental graphics.
MY ROLE
Creative direction, visual identity, website, campaign system
Campaigns in the real world
El Paso Tacos & Tequila
MY ROLE
Campaign branding, print and environmental design
“From the very beginning, Jeanine took the time to understand my vision, values, and goals for the business. Her creativity, professionalism, attention to detail, and ability to translate ideas into a beautiful and meaningful design exceeded all of my expectations.”
Romulo Vasquez, MD
Founder, LumiLife Aesthetics + Wellness
HOW I CONTRIBUTE
Senior thinking.
Hands-on craft.
I’m most valuable where ambiguity needs structure. I connect the business objective, the audience experience and the visual expression, then stay close enough to the work to ensure the idea survives execution.
01. Brand Leadership
Strategy, positioning, creative direction, visual identity systems and guidelines.
02. Digital Experiences
UX strategy, information architecture, responsive websites and scalable design systems.
03. Integrated Campaigns
Concept development across digital, social, print, packaging and environmental touch-points.
04. Creative Partnership
Clear presentations, direct client counsel and cross functional production leadership.
"Great design isn’t decoration. It’s the thoughtful connection between strategy, story and experience."
As a Creative Director, Senior Designer and independent studio founder, I’ve learned how to listen closely, identify the real problem and give an idea a clear visual point of view.
I work directly with business owners and alongside developers, marketers, printers and production partners— presenting the rationale, welcoming the right feedback and protecting the integrity of the work.
EXPERIENCE ACROSS
OPEN TO THE RIGHT FULL-TIME OPPORTUNITY
Let’s build something
meaningful.
Remote · US-based · Available worldwide