CASE STUDY · BRAND IDENTITY
Plum Crazy
Esthetics
A refined beauty identity designed to move seemlessly from storefront to screen.
CLIENT
Plum Crazy Esthetics
role
Brand & Web Designer
industry
Permanent Make-up & Education
scope
Custom lettering • Signage • Print • Website
THE OPPORTUNITY
A boutique beauty brand with room to
become a destination.
Jessika is a 32x certified Master Permanent Make Up Artist whose multi room studio supports private clients, hands-on classes and professional certification. She wanted a hand-written, boho inspired identity that reflected the luxury and artistry of her work.
She was intentional about the spelling of esthetics and a black-and-beige palette. I translated that direction into custom hand lettering and a flexible visual system designed for her studio, teaching business and digital presence.
THE STRATEGIC IDEA
Luxury, made
approachable.
Custom Character
Hand-drawn lettering gives the mark the personal, boho-inspired quality Jessika wanted.
Quiet Luxury
Black, white and warm beige balance creative personality with a polished beauty aesthetic.
Education Ready
The system supports client services, professional training and the studio’s continued growth.
ENVIRONMENTAL PRESENCE
Designed to hold its
own in the real world.
I worked closely with the sign-production team to prepare the custom lettering for fabrication. The finished dimensional, illuminated sign translates the mark beautifully at architectural scale and gives the studio an unmistakable presence, day or night.
PRINTED TOUCH-POINTS
A personal introduction
refined in every detail.
The business card system pairs the high-contrast identity with warm, understated typography, creating a polished client touch-point that still feels personal to the artist behind the brand.
DIGITAL EXPERIENCE
A website built to turn
interest into confidence.
Because permanent make up and fine-line tattoos require trust and preparation, the website pairs client work with clear service details, appointment preparation, after-care guidance and answers to common questions before booking.
OUTCOME
One identity.
Every point of contact.
From custom lettering and an illuminated building sign to business cards and an information-rich website, each touch- point carries the same confident balance of personality and polish.
The finished system gives Jessika a cohesive platform for serving clients, teaching future artists and growing a luxury beauty brand that remains unmistakably hers.
OPEN TO THE RIGHT FULL-TIME OPPORTUNITY
Looking for this kind of
thinking on your team?
Let’s talk about the work ahead.