where non-profit meets advertising
2023
Client
Red, White & Bulls
MY ROLE
Red, White and Bulls approached me with a need to refresh their branding and online presence. Their existing identity did not fully capture the energy and impact of their mission, and their website was outdated, making it difficult for potential donors and supporters to engage with the cause. Additionally, they wanted to raise awareness of their annual concerts and increase donations through merchandise sales.
The challenge was to create a dynamic, patriotic brand that would resonate with both veterans and the wider community while increasing engagement and funding for their initiatives. This included refreshing the logo, designing a user-friendly website, and developing a clothing line that would promote the charity’s cause and help raise additional funds.
KEY TAKEAWAY
Through a thoughtful combination of modern branding, a user-friendly website, and a strategically designed clothing line, we were able to help Red, White and Bulls reach a broader audience, increase funding, and raise awareness for their annual concert and veteran support programs. The refreshed brand identity has positioned them for continued growth, ensuring that they can make an even greater impact on the lives of U.S. veterans and their families.