My design process is all about collaboration, creativity, and keeping the end user in mind. It starts with Discovery and Research, where I get to know the client’s goals, the target audience, and the competitive landscape, so I can design with purpose. Next is Ideation and Concept Development, where I dive into sketches, moodboards, and rough ideas, working with the client to find the direction that really resonates.

In Design and Prototyping, I bring concepts to life, making sure everything looks cohesive, feels right, and works smoothly, especially in web and UX projects. During Testing and Refinement, I gather feedback—whether from clients or real users—to fine-tune the design for usability and impact. Once everything’s approved, I handle Delivery and Post-Launch Evaluation to ensure it performs as expected, especially for web projects.

Finally, I take a step back for Reflection, looking at what worked and where I can improve for the next project. It’s a thoughtful, flexible approach that lets me create designs that are not only visually appealing but also effective in meeting client and user needs.