For Black Veil Beauty, I handled every aspect of the brand design, including logo creation, color palette selection, typography, brand elements, and website design. The goal was to craft a brand identity that was not only eye-catching but also conveyed the studio’s commitment to luxury and excellence. Mella and I worked closely together throughout the process to ensure the design met her vision for an iconic and polished brand.

Black Veil Beauty needed a distinct, cohesive brand identity that would communicate its luxurious aesthetic and professionalism to attract a discerning clientele. Additionally, the website needed to function as an accessible and user-friendly platform for clients to explore services, view the portfolio, and easily book appointments.

• A bold, memorable brand identity can help differentiate a luxury business in a competitive market.
• Usability testing is crucial to ensure the website meets user expectations, particularly for clients who prioritize a seamless booking experience.
• Close collaboration with the client can help refine the brand to align closely with their vision and values.