Grayce Hudson Aesthetics approached me with the need for a brand and website that would seamlessly integrate their medical aesthetics services and a new wellness-oriented line under the Coastal Wellness name. The challenge was to create a cohesive visual identity and digital experience that reflected a coastal, airy vibe with subtle hints of boho, catering to both aesthetic and wellness clientele. The branding needed to differentiate yet connect both branches, establishing a serene, elevated space that felt approachable and in harmony with the coastal lifestyle.