where cuisine meets color
2021
Client
El Paso Tacos + Tequila
MY ROLE
Graphic Designer and Marketing Designer
THE CHALLENGE
To create vibrant, engaging, and cohesive marketing materials that reflect the lively and authentic atmosphere of El Paso Tacos + Tequila. The objective was to attract customers, emphasize special promotions, and enhance the in-house dining experience with a brand identity that feels both welcoming and exciting.
KEY TAKEAWAY
- Enhanced Customer Experience: The visually appealing menus and fun, interactive children’s activities contributed to a memorable dining experience that resonated with guests of all ages.
- Increased Sales on Promotion Days: The strategically designed daily specials signage encouraged customers to visit on specific days, resulting in higher sales and increased engagement with the restaurant’s weekly offerings.
- Strengthened Brand Identity: By designing materials that reflected the lively and welcoming atmosphere of El Paso Tacos + Tequila, I helped establish a distinct brand identity that stands out in the community and enhances the restaurant’s image.