As the designer, I was responsible for the full brand development, including logo design, color palette selection, typography, and brand guidelines, as well as the website design and user experience. I worked closely with Destiny throughout the process to ensure that the design reflected her vision and values while maintaining a modern and professional look.

Just Peachie needed a brand identity that would differentiate it from other aesthetics providers by highlighting their personalized approach, warmth, and professionalism. Additionally, their website needed to function as a key resource for potential clients to learn about their services, book appointments, and contact the team.

• Effective branding should resonate with a business’s values and client expectations.
• Iterative user feedback is essential in refining the design for a better user experience.
• Collaborating closely with clients ensures that the final design aligns with their vision and goals.